Video production is nothing new to businesses and marketers. In fact, 70% of marketing professionals agree that videos convert to leads better than any other type of content. The phenomenon that is YouTube continues to grow, with its watch-time increasing 50% year-on-year – yet only a tiny percentage of small businesses produce videos to use as a strategic marketing tool. It’s important to keep these statistics in mind; if you want to grow your business, video content is something you need to consider.
The most common reason that small businesses don’t have video content is simple – they don’t have the skillset to develop video productions. This is where Webserv steps in. We’ve been creating videos for our clients since we opened in 2014, and we know that video production can seem like an overwhelming task.
We want to change your perception and simplify the process for you – so you don’t need to know how to make the video yourself. Not to mention, the cost of video production has dropped dramatically over the last few years, due to an increase in simplified technology and the rise of platforms such as YouTube and Facebook.
Our video productions are perfect for when you want to highlight products or services, introduce your business to clients, or if you simply want to tell a story.
We’ll spice up your business and make ordinary subjects more interesting. Having videos produced and integrating them into your content should be the next focus for your business – it could result in a major boost in leads and sales.
Videos are persuasive, as they engage people’s emotions. Studies have shown that people are more likely to buy a product or service after watching a video about it.
Build credibility and trust – use videos to speak to your potential clients in a language they understand.
Reach beyond your peers. YouTube and Facebook videos are viewed by millions of people every day, far beyond your own family and friends. Video content lays the foundation if you are looking to reach the global market.
Videos are incredibly easy to share – clients who like your video content will share it with their friends.
Videos are great for SEO. They can be optimised to make sure search engines understand what your video is about.
They are perfect for the mobile environment. Clients can watch your video wherever they are.
The cost of one of our productions can vary greatly depending on the length and content of the video; prices start at $800 and increase from there.
The shorter a video is, the less shooting and editing time will be required, which will drive costs down.
As an example, a 40sec-1min video shot onsite usually costs $1450. Please see our video production product description on our shop page for more details.
Just like all other online media, we can collate a huge amount of data to help us understand the success of your video.
We look at:
You will have access to all of this data, whenever you’d like to see it.
Videos are incredibly versatile – they can be used to tell a story in almost any situation.
There are many things we can do to make sure your video has a positive impact, and is seen by as many people as possible. To make this happen, we focus on the following areas: