Search Engine Optimisation, or SEO, is the term used to describe the work we do to improve your site’s ranking in web searches. Your website will be competing with many other sites on the Internet – planning and implementing SEO strategy will give your site the best chance of standing out amongst the rest.
There are numerous continuous tasks involved in implementing SEO. In simplest terms, we interpret data and statistics in order to come up with creative ideas for content. We then link this great content across all of your online platforms, to provide you with an integrated online marketing strategy.
We have several SEO packages on offer, which you can view here. These packages are based on the same formula and concepts, with one major difference between them – the hours we put into each one. The more time we have, the more SEO-associated tasks we can perform – and the more we can boost your site’s search ranking. What makes an SEO program successful is the consistent planning and work that goes into it each month.
SEO is a large and complex concept, so in the interest of brevity we’ll stick with a broad explanation here.
Wikipedia defines SEO as “the process of affecting the visibility of a website or web page in a search engine’s ‘natural’ or unpaid, ‘organic’ search results.” This means that the better the SEO program, the higher your site will rank in a search engine’s results, without paying for search engine advertising.
Our programs approach SEO on your website on two fronts. The first priority is to drive traffic to your website; the second is to make sure it has all the right elements to keep your clients on your site once they’ve arrived.
SEO is the combined effort of all of your online platforms working together to boost your site’s ranking, meaning users are more likely to click on your site.
Google uses an algorithm to determine what weighting each SEO component holds toward your overall ranking in the keywords searched. The algorithm changes frequently, making it difficult for web developers to create one consummate SEO solution to cover all websites.
The best way to satisfy Google’s algorithm is to satisfy the clients who click on your site. The more they like your website the more they visit, and the more Google realises that your site is relevant for the keywords, giving you a higher ranking.
Our job is to create interesting and engaging content for your potential clients, so that they spend time on your site, and keep returning. Your website should engage its users, leading to clicks which convert into leads for your business.
If you’re interested, MOZ have compiled a comprehensive list of all major Google algorithm updates here.
SEO is art and science combined, working toward the goal of reaching the top of a search page. Unfortunately, there’s no ‘quick fix’ – having a high-ranking website takes time, planning, and smart implementation. It is the most labour-intensive part of website management.
The amount of time and effort involved is one reason some SEO suppliers outsource parts of the work to overseas countries with cheap labour. At Webserv, we endeavour to keep all work on our SEO programs within Australia, focussing instead on providing quality content and service.