Most businesses do not create follow-up or automated email notifications, mainly due to the setup and ongoing costs associated with the traditional way of sending emails from website. Traditionally, setting up a third-party email sending provider was necessary to ensure emails from the website were verified. This incurred monthly costs for setup and maintenance. Without a third-party setup, emails would typically end up in junk folders 99% of the time, defeating the purpose and potentially harming relationships with clients and prospects.
This has changed with verified sending through Webserv’s managed website hosting. Now, you can foster better relationships with your clients using the built-in mail sending service. This ensures your automated emails are verified and will land in your customers’ inboxes instead of junk folders (local differences may occur).
Here are ways you can utilize ongoing website emails included in your website hosting fee (fair use policy applies).
Send auto responses
Contact Forms: Send a personalized thank you email for inquiries or signups. This email can include information that strengthens the relationship with your business. E.g.
- E-Commerce Website: Send a thank you for placing the order online, paying online, and order confirmation. Include links to social media channels and login to their account.
- Retailers Website: Send a voucher code, a first-time offer, seasonal products, and holiday products. Include a link to current customer reviews. Include links to social media channels.
- Medical Website: Provide information on all the ways they can contact you, including driving directions to the clinic or consulting suites. If your practice is a specialist, include links to articles that can help potential patients. You may also include a link to your patient registration portal to speed up the process. Include links to social media channels.
- Manufacturers/Suppliers Website: Include links to PDFs or resources to help new clients start an account. Promote a product or upcoming product release. Provide a link to schedule a meeting via calendar functionality and a downloadable PDF that most of your current clients would find valuable. Include links to social media channels.
Finetune the auto response
Delayed Email Notification: Take it a step further by scheduling the notification to be sent at a specific time for a higher email opening rate. Send on a day and time that has a higher opening rate.
Send Custom Messages: Relate the message to their interests. For example, if they are interested in product 1, send an email related to product 1, and so on.
Golden Rules:
- Be purposeful and include at least one call to action. There is nothing worse than receiving an email and not understanding what to do.
- Be personal and sign the email with your name.
- Be polite and respectful.
- Include an opt-in for newsletters and database marketing.
Webserv provides a robust and trustworthy WordPress website hosting environment which allows you to send auto responses to any of your enquireis. Please contact us to find out more.
