In this two part series, we’ll show you how to unlock the mysteries of cyberspace and use its vast resources to your full advantage. Whether you’re brand new to online marketing or a seasoned pro, there are some surefire ways to profit in the long term.
And do remember, maximizing success and creating consistent rewards in the digital age can take time. If you’re patient and follow some tried and true methods, those rewards will come.
So here is the first BIG key to cyber-success.
And no, you don’t have to propose to every hot lead in cyberspace, that would be crazy, but it’s the next best thing. If you can build a database of actively engaged online clients and website visitors, you’re creating little marriages worth their weight in gold. While the loyalties may not go quite as far as ‘til death do us part,’ these unions are critical to your online success.
How do you create them? Basically it’s about backing off from the hard sell in a going forward kind of way. Make sense? No, probably not, but seriously, it’s about NOT diving in with your hand out from the word go. DON’T try to sell to your cold leads. Not straight away.
And if we can bring this into a real world context, it’s a bit like inviting these cold leads into your store, sitting them on a comfy couch with a Foxtel remote and widescreen TV and just leaving them be. No harassment to buy anything; just information and entertainment, not to mention oodles of goodwill.
Question: Will that cold lead come back to your store? Highly likely, and they’ll be more inclined to buy from you when they do.
Now you need to create that same ‘give without taking’ pressure-free environment online.
Email tips, tricks and insightful information
“Are you serious?” I hear you cry. “You want me to give away some of my hard-earned expertise for free? The whole point of being in this business is to be PAID for that expertise!”
And yes, you’re right, but no one will believe you HAVE that expertise unless you share some of it; that’s the digital age. Gaining ascendancy online is all about becoming a Thought Leader in your field. It’s about showing that you know what you’re doing. It’s about showing that you can be trusted to provide what you say you can provide in ways your competitor’s can’t.
How do you do that?
Create an email newsletter
Send all your prospects a weekly, fortnightly or monthly email newsletter full of hot advice and relevant industry news to keep them in your loyalty loop.
It doesn’t have to be long – three or four short article previews linking to the full article on your site is about right. The result? More traffic, more readers and more interest in your company and products.
Make it personal
Dear Sir/Madam/Customer/Client won’t cut the mustard; you need to be talking to prospects by name. And to make that happen you need a database of leads and an automated system to populate email templates with individual details so it looks like a personal approach.
If you don’t have a database, the team at Webserv can help you build one and create effective emails to send them.
Once that’s in place, you need to make sure any article your prospects click on via those emails pushes all the right buttons.
Ensure your content contents
Articles, content, blogs; call them what you will, they’re the way of the future for every entrepreneur wanting to become a respected online business.
Let’s say you’re looking for an online fitness program to help you lose a few kilograms and adopt a better lifestyle. One site is nothing but salesy, unsubstantiated promos for their paid fitness package; the other gives you free articles full of helpful advice on improving your fitness right now.
Which of these sites are you more likely to buy from? Nothing sells like reassurance and nothing reassures more than freely imparted knowledge and expertise.
But I’m not a writer!
“What am I?” you say. “Ernest Hemingway?”
And no, we’re not suggesting you write any novels here, but even 500 well-crafted words is a daunting prospect for most of us, especially when those words need to be entertaining, enlightening and compelling.
But don’t stress; if you have a head full of facts, our professional Webserv writers can turn them into concise and highly readable content to enhance your online image and establish you as a Thought Leader in your market. All we need is a few bullet points and you can leave the rest up to us.
If you’d like an article quote, contact us now through the contact page).