Paid advertising is a great way for your business to take advantage of the millions of Google searches performed in Australia and around the globe each day.
At Webserv, we’ll design an advertising campaign tailored to your budget, your market, and your selling proposal – and start generating incremental leads for your business.
A paid ad campaign on Google should be supported by a great landing page A landing page is the page the paid click will land at, e.g. your home page could be a landing page . A landing page is the page a paid click will ‘land’ at – for example, your landing page might be your business website’s homepage. There are many different ways to design a landing page, and we’ll advise you on the best option for your business.
Paid ads on Google can be a complex process, but rest assured Webserv will keep things simple for you, so you can see the big picture.
BID FOR THE RIGHT KEYWORDS
Google Ads is a paid form of advertising whereby the advertiser (that’s you) pays Google when your ad is clicked on by users. The concept is also referred to as Pay Per Click (PPC), Search Engine Marketing (SEM), AdWords, and Sponsored Ads.
To get you started with Google advertising, we’ll first have a meeting to discuss your requirements. Then, we’ll set up and manage the campaign, taking care to make sure that you’re not wasting money on the wrong type of clicks. We can create simple text ads, or get creative with some display ads for your business. If necessary, we can also create video ads for screening on YouTube.
We’ll bid watch the video to the right to better understand the complex ad bidding process on your behalf for a placement of your ad towards certain keyword searches or demographics that are most appropriate for your business. For example, if your business sells baby products, we can choose to have your ads showing on websites that mums and new parents visit frequently.
Watch Hal Varian from Google explain how the Pay Per Click auction works:
Business advertising is only good if it works – that is, if it generates leads for your business. Paid Google advertising gives your business the best chance of being seen by your target market.
Let Webserv advise you on a paid advertising campaign, and boost your business leads today.
Pay per click explained in a simple way is when you pay when someone clicks on your ad.
It is therefore very important to get it right so that you are not wasting your money.